Subway, the largest restaurant franchise in the US, will introduce deep-dish style(Chicago-style) personal pizza by June. Just as how we currently order sandwiches at Subway, we will be able to decide our own toppings on the pizza. I can see its success in the near future.
Personalization is always popular. Chipotle is another example. This Mexican grill restaurant owned by McDonald's just opened a store by our campus last month and it has been very busy since then. I am not a big fan of either Mexican food or McDonald's but I spent 30 mins waiting in the line just for a burrito or 3-taco meal. I believe the way they let us customize our burrito or taco is the main reason.
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