Showing posts with label I am a Marketer. Show all posts
Showing posts with label I am a Marketer. Show all posts

Saturday, July 07, 2007

The Simpsons are taking over the planet!

When I first saw the long line outside of this store, I thought they had some big discount. But when I looked closely, I found that was a "Kwik-E-Mart"!

It's a store converted from 7-Eleven. It's basically a 7-Eleven with the store name in the Simpsons that carries Don't -nuts, Buzz Cola, and some Simpsons souvenirs other than regular convenience store products.

There is always a line, but visiting this store is definitly a fun experience. It's like a mini Simpsons theme park. So, remember to bring your camera with you when you visit Kwik-E-Mart!

A great example of Reverse Product Placement. However, I think they could carry more Simpsons merchandise to boost their sales. ( I noticed a lot of people are just looking and taking pictures in the store without spending any money.)

Saturday, April 14, 2007

Pizza is coming to SUBWAY

Subway, the largest restaurant franchise in the US, will introduce deep-dish style(Chicago-style) personal pizza by June. Just as how we currently order sandwiches at Subway, we will be able to decide our own toppings on the pizza. I can see its success in the near future.

Personalization is always popular. Chipotle is another example. This Mexican grill restaurant owned by McDonald's just opened a store by our campus last month and it has been very busy since then. I am not a big fan of either Mexican food or McDonald's but I spent 30 mins waiting in the line just for a burrito or 3-taco meal. I believe the way they let us customize our burrito or taco is the main reason.

Wednesday, April 11, 2007

Krispy Kreme launches whole wheat doughnut

The project we did for "Advertisement & Promotions" class last semester was on "Dunkin Donuts." And what we recommended them to do was inroducing a healthy product line!!!
Though the one who started to take actions was Krispy Kreme, I am still very excited that our idea has been actually turned into a trend! Oh Yay!!!

Thursday, March 29, 2007

Diet Coke Plus

Diet Coke plus

Oh yeah! Finally diet coke is becoming healthy.
Diet Coke Plus launches NEXT MONTH acroos the US!!! The new soda include vitamins B3, B6, and B12 plus magnesium and zinc.

Mom, don't stop me drinking diet coke next time! ^_^